The TVC that drove many male drivers to the platform. 

Challenge: introduce the new car insurance of Centraal Beheer Achmea. Idea: The battle of the sexes. let man and women battle to decide who deserves the lowest insurance rate. Impact: over 1,1 milion man and woman participated in an online battle that drove people crazy and enormous traffic to the product site and the local insurance offices. 

TVC that drove female drivers to the platform.

TVC that drove male drivers to the platform.

Ans another TVC that drove many male drivers to the platform.